Full service for BusinessClassFlug.com
3-brand strategy
The Ticket Shop from Constance is one of the leading providers of exclusive flights in German-speaking countries. Market penetration in this highly competitive segment is achieved with a three-brand strategy. These three brands include:
- BusinessClassFlug.com (website)
- FirstClassFlug.com (website, project description)
- FirstClassFlug.ch (website, project description)
BusinessClassFlug.com serves the market with business class offers and information. The brand FirstClassFlug.com is - as the brand name suggests - specialized in offers and information on First Class flights. The VorneSitzen.ch website is aimed specifically at the Swiss market and offers both flight classes.
Better deals than with the airlines
All three brands pay particular attention to "the best deal", because otherwise the customer could also book directly with the airlines. By cleverly combining certain offers and providing individual advice, the flight experts are often able to create a significantly cheaper offer for the customer than the competition or an automatic booking route can.
Logo after redesign in 2020
Responsive web design relaunch with Drupal 7
BusinessClassFlug.com was relaunched in September 2012. In addition to a comprehensive restructuring of the entire content, BusinessClassFlug.com was designed and implemented on a responsive grid. The site now automatically adapts to the screen size of the various end devices (smartphone, tablet, laptop, desktop). The content management system used was Drupal 7, which is also used for the two sister sites. So there are three websites running on one Drupal installation. This means that only one Drupal installation needs to be maintained, e.g. with system and security updates. This significantly reduces the operating costs.
Content is king
BusinessClassFlug.com has a first-class ranking on Google. This is partly due to the SEO content strategy. Even if the ranking factors are constantly changing, "content is king" still applies. In addition to an extended description of the offers, the website also has a blog section (Frequent Flyer News).
Full service
All three brands have been comprehensively managed by Tojio for years. At the end of 2013, the two websites FirstClassFlug.com and VorneSitzen.ch were also relaunched.
"The ongoing full-service collaboration with Tojio GmbH pays off twice over for us: not only are we successful, but we also save time and money because many things are done without detours. Tojio offers the services of an interactive agency and the services of a traditional advertising agency under one roof, which saves us having to work with another service provider.
"
Lothar Herb