Branding

We invent, design and manage brands. Online and offline. In doing so, we benefit from our many years of experience: brands used to be designed offline and managed according to a strictly defined set of rules (brand guide, style guide). Today, a brand is primarily defined in the digital space. This means that there is a shift in requirements.

A brand today must be more variable (responsive), it must be able to react more dynamically to developments. In addition, the user experience is now a decisive factor for the success of a brand, as touchpoints are increasingly located in the digital space.

The brand presence must function across all media and also be equipped for other new digital technologies and developments.

Identity as a brand foundation

Corporate identity (CI) is the totality of characteristics that characterize a company and distinguish it from other companies. The corporate identity is therefore the self-image of the company, not to be confused with the external image (corporate image). The corporate design (CD) is only one part of the corporate identity (CI).

Our branding services are professionally specialized services, adapted to your needs:

• Conducting a brand workshop
• Conducting a persona workshop
• Brand strategy
• Corporate Identity (CI)
• Corporate Design (CD)
• Creation of brand guide
• Creation of style guide (online / living)
• Competitive analysis and brand positioning
• Differentiation features and USPs
• Text, wording, content
• Prototyping and design
• ...