German Internet industry grows by approx. 11% annually

The dynamic development of the internet economy continues: according to the results of the study "The German internet economy 2012 - 2016. Figures, trends and theses" (eco e.V. / Arthur D. Little), there will be annual growth of around 11% until 2016. An estimated 80,000 new jobs will be created and the prospects beyond 2016 are also pretty good. The internet economy will therefore become a growth driver for the economy as a whole.

Mobile internet and the ability to display rich, multimedia content (text, images, audio, video + interaction, ...) in particular are driving growth.

Five trends that support growth:

Five trends that are supporting growth:

• Mobile internet
  Mobile internet is growing, driven by the high sales figures for smartphones, tablets and now affordable mobile data tariffs.

Multimedia content
High bandwidths and new web technologies enable adequate, interactive and multimedia presentation of content.Machine-to-Machine (M2M for short)
The automated exchange of information between devices makes it possible to streamline work processes and increase productivity.Internet security
A huge topic, both in the business sector and for private users. Now also an issue across all device classes: computer, tablet, smartphone, etc. ...

• Big data
  The targeted processing, analysis and visualization of large amounts of data enables companies and governments to gain specific insights.