Micro-site construction kit & online marketing campaign

KaVo Dental GmbH is a traditional company that has been developing, producing and distributing dental products for over 100 years. KaVo - an abbreviation of Kaltenbach & Voigt - is the market leader in many product areas and has an excellent reputation as an innovator in the dental industry. The company holds more than 2,200 patents and utility models and has been part of the US conglomerate Danaher Corporation since 2004. A strategic acquisition which in turn contributes to the improvement of KaVo products through know-how transfer and provides the company with enormous support.

KaVo - the brand is cult.

The brand German KaVo is highly regarded by dentists and dental technicians and is very well known. The products are the benchmark in many product categories, both in terms of quality, technology and ergonomics. It is no coincidence that some products have received awards such as the Red Dot Design Award or the iF product design award.

Technical and creative conception of a microsite construction kit

As part of the relaunch of the new KaVo corporate website, a microsite was to be created in parallel for online marketing campaigns. This was to be linked to the corporate website in such a way that it could access the existing data and GUI elements of the corporate website. Furthermore, an integration of the online marketing tool HubSpot was planned.

Flexible master template for various online marketing campaigns

During the conception and design of reusable templates for the creation of various campaigns, it was important to consider the reusability of the template for different purposes and content volumes (e.g. products, services, promotions, ...).

The microsite construction kit and the first campaign for KaVo's top product, the KaVo ESTETICA E70/E80 Vision treatment unit, were ultimately not finalized.