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18.09.2013, Gunnar Neef

SEO success with content marketing

Everyone is talking about content marketing at the moment. Why is that?

It has always been true that high-quality and relevant content leads to more traffic and generates backlinks. It probably has to do with the fact that Google's algorithm changes mean that other "tricks" no longer work and Google has simply become better at ranking websites correctly. There is practically no way around good content.

Linkbird (an SEO link management tool) offers a detailed infographic on its website, which is the result of a study on the topic of content marketing in the field of search engine optimization. The study was based on a survey of a total of 500 people from the online marketing, eCommerce and SEO sectors.

In any case, it is clear that the trend is continuing to develop towards the targeted use of content marketing as a means of search engine optimization. Most respondents prefer the creation of blog articles. In addition to this infographic, Linkbird also provides a matching PDF report (topic: content marketing in SEO) for download.