Brand strategy, logo, corporate design & website

SAS Hagmann GmbH & Co. KG. is an independent, family-run, chemical, analytical contract laboratory. The company has been providing innovative special services for a wide range of industries in the B2B sector for 25 years.

During its existence, the company has grown steadily in terms of the number of employees, the size of its premises and the services it offers. Some of its customers come from the automotive, aerospace, pharmaceutical and medical technology sectors. The medical technology sector is growing strongly and there is also a trend towards internationalization in the customer base. The contract laboratory is very well utilized on the market with the services offered and can rightly call itself one of the market leaders in the competition.

In our project, the entire corporate identity (logo, corporate design, photo shoot, ...) and the website were redesigned.

Adequate new digital brand presence

The brand's standing as a very well-positioned, innovative and also leading provider on the market, as well as the first-class range of services, are now being adequately communicated again thanks to the project with Tojio. The different target groups (e.g. automotive and medical technology) are now better separated from each other.

In addition, there is now a sustainable, digital basis for future marketing activities or for the digitalization of certain business processes (e.g. incoming orders, status and delivery via the website).

Digitalization: a sound, sustainable basis

The new website is accompanied by a significant increase in the user experience, e.g. in terms of joy-of-use, accessibility, loading speed and responsiveness (adaptation to various end devices, e.g. mobile devices with small screens)

In addition, the technical and design basis for future expansion stages has been laid. Among other things, this is based on Drupal, an innovative, globally widespread and promising open source technology.